The most important aspect of any marketing strategy is to connect to the right audience at the right time. In the Digital era that we live in, the best place to connect to your audience is the Internet.
The capacity of Digital Marketing to expand your business has been multiplying ever since the Digital India campaign has been launched in India. There are 566 million internet users in India. People are online all the time. There’s a huge audience out there; and you definitely don’t want to miss out on it.
The following 8 reasons will prove to you why Digital Marketing needs to be an integral part of your Marketing Strategy.
- It is Budget – Friendly!
The first thing that comes to the mind of every businessman while planning a marketing strategy is the budget. You have to decide which strategies will work best for the goals of your business; without hurting your budget.
Well, as far as Digital Marketing is concerned, you don’t really need to worry about the budget. Digital Marketing is infinitely more affordable than traditional marketing; and guess what? It definitely gives more ROI than your traditional marketing strategies.
Let me give you an example. A newspaper advertisement will be a recurrent cost. The post will be seen by the audience only on the date of issue of newspaper. Compare this to the content you post on your website or social media. It will be exposed to your audience for years to come without any additional costs.
The costs of Social Media Campaigns for lead generation have guaranteed Return on Investment and a higher conversion ratio. A hot lead generated through a social media campaign may cost you mere Rs. 25/- for any of your products of any prices.
So, if you are a small business with a small marketing budget, Digital Marketing is to your rescue.
2. It expands your reach
Reaching the audience is a crucial aspect in marketing. With 566 million internet users, which could be a better platform to reach audiences than through the internet?
Digital marketing gives you the opportunity to reach a huge audience where they spend a lot of their time – the internet! People rely on the internet for almost everything, today. With Digital Marketing, you will be right in front of the audience through your website, e-mails, social media, remarketing ads, etc.
Digital marketing creates awareness of your brand among the audiences. It helps you create an online presence, to get noticed by your potential customers. You need to tell them you exist!
3. It earns people’s trust & builds Brand Reputation
Imagine you are at a new place and want to decide which restaurant to dine at. What do you do? You open Google, search for “restaurants near me” click on the very first restaurant and check the menu. If the menu suits you, the next thing you do is check its reviews. And if there are no reviews or ratings? You go back to search for another restaurant.
Recommendations help your brand stand out from the competitors. An online presence for your business in the form the website, good content like blogs, social media posts, reviews and ratings help to build your Brand Reputation.
Digital Marketing gives more credibility to your product.
4. It levels the playing field for competition
It is really difficult for small businesses to compete with giants who already have recognition and brand reputation as well as a huge marketing budget. That’s where Digital Marketing comes to the rescue of small businesses. It closes the gap between small businesses and large corporations.
Since Digital Marketing is more affordable as compared to traditional marketing, even small businesses and start ups can fit it within their marketing budgets. Digital marketing gives a competitive advantage to small businesses.
With well managed Digital Marketing plans and strategies, you can compete with the big companies without hurting your budget.
5. More targeting
When it comes to traditional marketing techniques, the scope for targeting is very low. Televisions, magazines, newspapers, banners – none of the traditional marketing tools can give you the kind of targeting that Digital Marketing can give.
One of the gifts of Digital Marketing is the ability to dissect large demographics. Filter them down to much targeted groups to get super-focused on a specific type of audience – that audience is most likely to purchase what you sell.
Google Adwords, Facebook campaigns can be highly targeted according to specific challenge faced by people, or specific goal of the people, specific profession, location, age group, education level, interests, buying behavior and more. No other form of marketing can give you this kind of control over who views your ad. E-mail marketing gives personalized attention to your customers.
6. Higher Conversion Rates
A targeted digital marketing strategy will increase the conversion ratio in your sales process. Converting the customers, who are actively looking for the products or services that you are selling, is not a big deal. All you need to do is just make your digital marketing strategy an engaging one.
Through Social Media and Google Campaigns, you can generate hot leads that are easy to convert, as they have actively shown interest in what you are selling.
7. Advance Analytics
“If you know your enemy and know yourself, you can win every battle.” Digital Marketing not only enables you to know what your competitors are doing, it also shows you the real time results of the Digital Marketing Strategies that you are using.
Competitor Analysis helps you get an upper hand over the competitors by analyzing what strategies they’re using and whether or not the strategies are working in their favor. It helps you to identify the right opportunities and gain competitive advantage by acting accordingly.
Digital Marketing also helps you to analyze your audience. With digital marketing, you can know your audience, when they saw your ad, whether they responded to it, liked it or lingered over it or if they shared it. You can also learn more about the audience that interacted with your ad: what terms they used to find you online, which websites they visit that brought them to yours, etc.
By analyzing your strategy, there is always scope for improvisation.
8. Earn more revenue by getting higher Return on Investment
After all, the primary reason why businesses invest in any kind of marketing is to earn revenue through that investment. No other marketing strategies can guarantee the kind of returns on investment that Digital Marketing does.
Use content marketing, paid advertisements, SEO and do not forget Email Marketing – known as the highest ROI Generating Online marketing strategy. You can maximize your return on investment by adopting the best Digital Marketing Plans according to the needs of your business, and soon your revenue will multiply.
Owing to the reasons mentioned above, it is clear that Digital Marketing is a boon to any business. So, does your marketing strategy include Digital Marketing? Or are you still stuck with the traditional marketing plans? Well, it’s high time to shift to the latest marketing trends.
Call us today to get a Custom Digital Marketing Strategy for your business. We’re here for you.