Facebook and Instagram are both on the list of top 10 social media platform, with the former being on the top of the list. Having said that, for the first time in the era of Facebook, it witnessed a decline.
On the other hand, Instagram which was launched in 2010 is showing tremendous growth. With every passing day, Instagram gets bigger and better.
hey are 2 different social media platforms as Facebook is a “comment” and “connect” social network and Instagram is a “visual” social network. Facebook currently owns Instagram but they have kept the platform completely independent.
In the race to the throne of the social media market, the son might beat the father’s legacy.
INSTAGRAM IS MORE MOBILE-FRIENDLY
Due to the rapid growth in the number of smartphone users, 80% of the social content is consumed in a mobile environment. Since Instagram was a mobile-only platform till recently, it gives a huge structural advantage.
Also, this growth in smartphone users is not slowing down anytime sooner, so you can guess who is winning.
- INSTAGRAM HAS BETTER STORIES INTEGRATION.
Even though Snapchat was the one who came up with the ‘stories’ back in 2013. Instagram stories stole the show and have left Snapchat behind in the race.
Facebook too has this feature but never really was in the race.
- INSTAGRAM IS TRENDING UP AMONG YOUNG AMERICANS.
Since 2017, Facebook has lost 8% of users under the age of 25, for the first time. If reports are to be followed, 2018 won’t be much better either. The year already turned out to of the darkest for Facebook. Having been in news for all sorts of wrong reasons has led to Facebook to witness distrust of the users.
Facebook is also becoming very ‘nosey’. A social media platform that created to have fun and connect with people now watched constant fights regarding smallest of issues. This has had a bad effect on many users.
- INSTAGRAM IS MORE COMMERCE-FRIENDLY
Being a ‘visual’ social media, businesses that depend on a lot of visuals to advertise may find Instagram a bit more beneficial than Facebook.
Direct commerce has been just a modest story in Facebook but in Instagram, it’s on a league of its own. Most of today’s business companies prefer Instagram over Facebook because of its accurate targeting of the young audience.
Studies have shown that Instagram is 10 times better than Facebook for engagement in business. For example, a post was shared by Adidas in both Facebook and Instagram. The number of likes in Facebook was around 24 million and in Instagram, it was 9 million, but the comments and likes were nearly equal. This shows that even though Facebook has a much larger user base, the engagement with a customer on Instagram is much higher.
- INSTAGRAM IS A BETTER PLACE FOR BRANDS.
Due to a much stable platform of Instagram unlike the ever-changing display algorithm of Facebook, most brands prefer Instagram. For example, the big sporting giants, Nike has 30 Million followers on Facebook but it’s around 78 Million on Instagram. They are also able to attract the right customer to the brand and are able to maintain the steady relation due to their stability. Instagram photos generate more than 36% of more engagements.
INSTAGRAM IS A MORE POSITIVE PLACE.
People use social media platforms as a means to escape from their regular life to relax and chill. Now if they were to have feuded in here too, where will the poor souls go? This is what’s been happening with Facebook users. A large number of Facebook users have complained that even small matters which were used as a joke turns into ugly fights between different communities. This literally jeopardizes the ‘connecting people’ slogan of Facebook.
Compared to that, Instagram is much more peaceful and positive. Here you can like, comment and share if you like or move on. The feuds are usually less because the UX/UI of Instagram is much better than Facebook which allows users to have a much better experience. They show mostly according to the preference of their users. 80% of influencers prefer Instagram for their word.
Instagram also allows the user to have excellent filters and do cool edits on their pictures. They have also introduced features like Boomerang and others which are enjoyable to watch.